22.6 C
Byron Shire
March 4, 2021

Looking at real women in a new way

Latest News

Byron Wildlife Hospital’s DA up for public comment

A development application for the mobile Byron Bay Wildlife Hospital is now before the public.

Other News

Truth

Dr Matt Landos, East Ballina There is the real news and then there is the fake news. The radio news announced...

Mandy Nolan’s Soapbox: Dear Brittany

We watched you. We watched you break the silence. We heard the truth shatter like a glass hitting the tiles.

Editorial – Ewingsdale development creep rejected by residents

A petition of 294 signatures against rezoning Ewingsdale farmland to commercial use will be presented to councillors for their upcoming Thursday meeting.

Top of Mt Warning

Daniel O’Brien, Federal Letters about Mt Warning were interesting. Chris Gee defended National Parks and Wildlife for adopting the views of...

Supporting independent news or making fat cats fatter?

The recent skirmish between Facebook and the government is hard to miss, even if you rely on Facebook for your news. But what does it all mean?

Byron Wildlife Hospital’s DA up for public comment

A development application for the mobile Byron Bay Wildlife Hospital is now before the public.

Kirsten Devitt for Project #ShowUs. Photo Natalie-McComas.

A local woman has been photographed for a project aimed at producing a stock photo library of ‘real’ women.

Personal care brand Dove, together with Getty Images and Girlgaze, a community of over 200,000 creatives whose mission is to close the gender gap, have recently announced Project #ShowUs, the world’s largest commercial stock photo library with over 5,000 images created by women and non-binary individuals to shatter beauty stereotypes.

Kirsten Devitt for Project #ShowUs. Photo Natalie-McComas.

Murwillumbah woman Kirsten Devitt who is a mother and jewellery business owner, is one of the models for the project. At 48, Kirsten says she has struggled to ‘see herself’ in the women featured in media and advertising and believes it has impacted upon her self-esteem throughout her life. 

‘There is a long way to go in terms of achieving racial diversity, body shape diversity and gender diversity in Australian media,’ she said. ‘Taking part in the campaign made me feel really empowered as I could look at photos of myself and not completely pick them apart.’

The ambition of Project #ShowUs is to put an end to the narrow definition of beauty consistently portrayed by encouraging the media and advertising industry around the world including Australia to set a new standard for representation of women, creating an inclusive visual landscape using real women like Kirsten.

All images Natalie-McComas

Featuring women from 39 countries and counting, the six Australian women who were photographed by women and non-binary individuals, were selected as they offer a more authentic, hyper-local and inclusive representation of beauty in this country that is not often captured.
A year in the making, the Project #ShowUs library features images shot by 116 Girlgaze photographers; representing a diverse global community of women, non- binary and female-identifying photographers

Every individual of the 179 photographed has personally defined her own search descriptions and tags for her images for Getty, allowing them to define their beauty in their own language, on their own terms, ensuring they feel realistically represented.

Kirsten hopes that women of younger generations will be liberated from the very narrow beauty ideals that have existed in media so far.

 


Support The Echo

Keeping the community together and the community voice loud and clear is what The Echo is about. More than ever we need your help to keep this voice alive and thriving in the community.

Like all businesses we are struggling to keep food on the table of all our local and hard working journalists, artists, sales, delivery and drudges who keep the news coming out to you both in the newspaper and online. If you can spare a few dollars a week – or maybe more – we would appreciate all the support you are able to give to keep the voice of independent, local journalism alive.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Tweed Council staff’s delegated powers debated

The question of what staff and councillors get to decide in relation to development applications was raised by Tweed Councillor Ron Cooper at the last Tweed Shire Council meeting.

Supporting independent news or making fat cats fatter?

The recent skirmish between Facebook and the government is hard to miss, even if you rely on Facebook for your news. But what does it all mean?

Koala groups lobby Tweed MP Geoff Provest for action

Local koala groups have been taking action to protect NSW koalas by meeting with Tweed State Member of Parliament, Geoff Provest seeking his support for action on koala protections and asking him not to support the koala killing legislation his government are putting forward.

Leadership lost

Paul Leitch, Ewingsdale Thanks to Hans Lovejoy for commenting on the proposed Ewingsdale Development (24 February). It is worthwhile noting that with the absence of clear...