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Byron Shire
May 18, 2021

Bye-bye Beachy… operators of iconic hotel say farewell as pub put up for sale

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Byron’s iconic Beach Hotel is back on the market less than two years after it was last sold.

The Melbourne based Impact Investment Group which bought the 4,585sqm property in late 2017 has announced it is ready to sell it on and is hoping to reap in excess of $100m.

The Beach Hotel in Byron stripped out the pokies and created the Green Room – where they source everything locally. Photo supplied.

The long-time operators of the Hotel, John and Lisa van Haandel, are also moving on, marking the end of their 12-year stewardship.

‘There’s no place on earth like Byron Bay and we’ve been privileged enough to own one of the very best businesses in this spiritual, eclectic and internationally recognised township for over 10 years,’ John van Haandel said.

General Manager and daughter Elke van Haandel said the family supported the community and was ‘excited to bring our vision for the evolution of the Beachie to new owners, with so much scope for business growth’.

According to the agents responsible for the sale, JLL Hotels & Hospitality Group, the Impact Investment Group’s decision to sell was driven by record low interest rates and a number of ‘unsolicited approaches’.

JLL said national and international expressions of interest would be sought with the process likely to start in October and conclude in November.

In spruiking the sale, JLL lauded the ‘unprecedented growth’ experienced in the Shire thanks to the:  ‘Byron Bay Bypass, the anticipated new West Byron residential and industrial estates, the recent opening of the Mercado [sic] On Byron shopping centre and… aproposed new 140-room boutique hotel on Johnson [sic] Street’.    

The sale of the Beachy bringing in to question whether the new owners will continue to run a poker machine-free establishment.

The Impact Investment Group sold off their 15 poker machines soon after taking over. 

The Echo understands that this decision made a significant dent in the Hotel’s revenue stream.

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  1. Doesn’t it make you all warm and fuzzy thinking about what a wonderful contribution the alcohol industry has made to this ‘spiritual, eclectic and internationally recognised township’ over the years.

  2. ‘In spruiking the sale, JLL lauded the ‘unprecedented growth’ experienced in the Shire thanks to the: ‘Byron Bay Bypass, the anticipated new West Byron residential and industrial estates, the recent opening of the Mercado On Byron shopping centre and… aproposed new 140-room boutique hotel on Johnson Street’.

    As for the poker machines, credit where credit is due

    But, we can see this lot are best friends of the community! Out of all the things that could be celebrated. They make a national, or international press release singling the 2 most hated, destructive, and illegal developments ever to happen to this community, and another 2 developments almost on par, certainly not lagging far behind.
    Sounds we should know the names of these people, these ‘Friends of the Bay’

  3. Crazy, Crazy, Crazy amount of money! Have the toilets been renovated? Because they were looking a bit shabby last time I was in there in April and have been in that condition for quite some time. And that’s not the only area in that building that needs an makeover or repair!
    Hopefully they have. For that amount of money the toilets should have gold covered seats! LOL

  4. This is how the real estate market works.
    Strop spent $12 million and sold for $60 million. Don’t know the next deal but now it is $100 million.
    Interest on $100 million at about 5% is about $100,000 per week or about $15,000 per day.
    Now this is INTEREST ONLY you still have to buy the grog pay overhead and wages etc etc say $3,000 per day Total $18,000 per day and you are not paying anything off the mortgage
    Now they sell a bit of beer in a day but not $18,000 worth (sic) !!
    So the only way to prosper is to keep the place for say 2-3 years then flog it for $120 million ie $20 million profit to cover your losses
    MADNESS I would rather be in a Ponzi scheme

  5. Maybe change the town name to Bogan Bay!

    If they spruik The Mercado, West Byron etc as a plus…they really are in bogan dreamland! Nothing innovative, aesthetic, or cognizant of environmental concerns we should already have acted on decades ago is happening here.

    Its all about money, money, money…and damn the consequences.

  6. Wtf is this artical?

    A paid advertisement from by a developers and investors lobby group?

    Come on Echo. You guys really need to lift your game. What’s next an artical thanking Mercato for their beautiful development.


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