Byron Bay Brewery will donate $21,760; all proceeds from their Premium Lager launch party held on Friday 15 November to Australian Red Cross, supporting bushfire-affected communities in NSW, QLD and SA.
‘The brewery has been under a thick smoky haze from the immense fires in the region. It felt like a strange time to be organising the launch party with shifting gale force winds accelerating the damage and evacuation stories starting to be heard from nearby towns. We wanted to do something to help the fire-fighters as well as our friends and family that are being affected by this catastrophe. We hope that our humble donation from the Premium Lager launch will help support our community and those risking their lives to save others’, said Head Brewer, Alastair Gillespie.
Organisers and guests stated that it was a great success, and one of the best nights ever at the brewery as locals were full of energy with hip hop outside, rock inside, delicious beer, tasty food and good vibes all around.
More than 160 Red Cross emergency personnel – mostly volunteers – have been on the ground in 35 relief and evacuation centres across NSW, QLD and SA. The proceeds from the Premium Lager launch event will sponsor people at evacuation centres and recovery hubs, providing psychological first aid and offering information and practical support.