13.8 C
Byron Shire
July 16, 2026

Hopping mad over Roo ad campaign

Latest News

What was once comes again

The Byron Shire has been renowned for its music, its festivals, and its innovation that has had a huge impact on the Australian music scene.

Other News

Cinema: Look who’s come down for dinner

Failed musician Joe arrives home from work to discover his stay-at-home wife Angela has invited their upstairs neighbours, divorcee Pína and her partner, widower Hawk, over for dinner at their apartment.

Arts Northern Rivers First Nations Committee

Arts Northern Rivers (ANR) is calling for members who have a connection to Bundjalung, Githabul, Yaegl and Gumbaynggirr Country to help them form a First Nations committee to guide and shape their First Nations program.

NSW Women of the Year nominations closing soon

Member for Lismore Janelle Saffin is calling on residents of the Lismore electorate to get their nominations in for the 2027 NSW Women of the Year Awards.

Coorabell art show inspired by natural world

'Elemental: Conversations with Nature' is the title of a forthcoming exhibition featuring eight established and midcareer artists working across painting, drawing, weaving, ceramics, and textiles.  Inspired by the natural world, each artist explores the forms, patterns, materials, and forces found in nature.

Myocum Road road patching starts soon

Byron Council say they are about to start a major program of heavy patching on Myocum Road later this month.

Draft Bangalow Flood Study on public exhibition

A draft study examining flooding Bangalow is on exhibition by Byron Council.

Did you know it’s World Kangaroo Day?

Eastern Grey kangaroos at Macadamia Castle. Photo David Lowe.

There’s an uncomfortable truth few people want to acknowledge and that’s surrounding the commercial killing of kangaroos.

As Australia launches a global tourism campaign using the iconic animal to lure tourists Down Under, the European Union is considering a ban on kangaroo meat and skin imports due to concerns over the way in which they meet their doom.

Many Australians are appalled by Japan’s slaughter of whales and dolphins or Canada’s killing of fur seals, but what we are doing to our kangaroos is far worse than that.

More to meat than meets the eye

Kangaroos are shot for their meat and the skins, then exported, but it happens with little monitoring and now with new evidence that points to a massive loss of kangaroo bio-diversity, which is a problem for the European Union.

The commercial killing of kangaroos happens in the secrecy of the dead of night, on properties where neighbours report hearing their screams in the dark.

I highly doubt Tourism Australia thought choosing a cartoon kangaroo as its ambassador would create any waves. But the backlash from animal advocates and concerned Australians has forced Australia actor Rose Byrne, the voice of the computer-animated marsupial, to switch off her social media.

The fact is, Australia has dropped the ball as it turns a blind eye to the commercial killing of kangaroos, despite warnings and a parliamentary inquiry recommending urgent action after finding evidence of an unsustainable animal welfare crisis in the commercial kangaroo industry.

The Health and Wellbeing of Kangaroos

The New South Wales parliamentary report into the Health and Wellbeing of Kangaroos and other macropods examined the way the NSW government manages the commercial kangaroo industry, with the inquiry recommending there be greater transparency of kangaroo management plans, programs and practices.

There was unanimous agreement from the inquiry that there was an appalling inability from both the NSW government and representatives from the commercial kangaroo industry to answer basic questions about their methods.

Despite the inquiry handing down 23 recommendations to the New South Wales government, only two were accepted in full.

No one is monitoring this commercial killing

Both the NSW and Federal Governments were forced to admit that no one is monitoring this commercial killing at the point of kill and that no records are kept on the number of baby joeys killed each year.

How can we have any faith in so-called ‘codes of practice’ on kangaroo killing if no-one is monitoring how the animals are actually killed in the field.

The fact is, Europe will act first by banning the import of products, which will in turn cripple this industry.

A European Parliamentary committee is holding a parliamentary debate on a ban on kangaroo imports on World Kangaroo Day in Brussels, after being petitioned by European animal welfare organizations, highlighting issues raised by the kangaroo trade for animal welfare, consumer protection and the environment.

EU the largest importer of kangaroo products

EU countries are the largest importers of kangaroo products, for pet food, handbags and soccer boots.

But we are already seeing several European supermarkets including giant French Carrefour ban kangaroo meat from its stores, while luxury brands like Gucci, Prada and Versace have also stopped using kangaroo skins in their bags, belts and shoes because of the way the animals are killed.

Even English soccer icon David Beckham stopped wearing Adidas shoes made from kangaroo skins.

Australia has the highest rate of mammal extinctions in the world, with 54 native animals becoming extinct and an additional 400 listed as threatened.

We need to learn to value these international icons and acknowledge that they are worth much more to Australia alive. Our tourist industry relies on them.

It’s time to get serious about their welfare, and not just use them in tourism campaigns when it suits us.

So where the bloody hell are you then?



For four decades The Echo has printed the stories some people loved, some people hated, and some pretended not to read. If you want us to keep telling the truth, the real truth, not the sugar-coated version. We’ll need your support to keep the presses rolling.

If you are a local business owner help us and in turn we help you. All The Echo asks for is advertising, not a free ride. It is every advert in The Echo and on www.echo.net.au, which creates the space for all the stories and coverage of community events, happenings and concerns.

If you are a reader you can become a sponsor of The Echo. Your support keeps the us independent.

Even a small one-off or regular donation from you will help keep the echo’s independent voice alive and strong.

Support Us

Become one of the supporters who helps keep independent, local journalism alive in the Byron Shire by contributing anything from as little as the cost of a coffee each month.

You're Wonderful, Thank you for supporting independent journalism in the Byron Shire

You’re supporting The Echo, thank you

Your contribution is keeping independent, local journalism alive in the Northern Rivers.

Because of supporters like you, we can keep every story free for everyone — no paywall, no exceptions. Your money goes directly to funding our newsroom of 40-odd local workers covering the stories that matter to this community.

Tell us what you think, give us your opinion

The Echo loves your letters and comments and is proud to provide a community forum on the issues that matter most to our readers and the people of the NSW north coast. So don’t be a passive reader, email us your epistles at editor@echo.net.au.

The letters deadline for The Echo is noon Friday. Letters longer than 200 words may be cut. The publication of letters is at the discretion of the letters editor. Please remember to include your full name, address and telephone number.

Online comments are no longer available.

CSIRO mega dam report supported by Lismore mayor

The inclusion of a recent controversial CSIRO Richmond River flood report into Lismore City Council’s Flood Risk Management Plan has been defended by Mayor Steve Kreig, with him telling ABC North Coast, ‘It’s about having the most up to date scientific info and preparing for future flooding events’.

Help establish a First Nations bush-food nursery

A First Nations-led bush food nursery that will create Indigenous employment, training pathways, food sovereignty, and cultural knowledge sharing for future generations is getting underway in Myocum and you can help get it established.

Inspiring arts, culture, business collaboration

Byron Fest, a multi-week festival in June 2027, will be a festival for the Shire, say Destination Byron as they finalise the $200,000 grant from the Regional Night-Time Economy Program.

Palestine community action day Sunday

Have you been wondering how to make a change in Palestine? This Sunday, Northern Rivers Friends of Palestine (NRFP) are inviting people to join in a community action day at Marvell Hall, Marvell Street, Byron Bay from 12 noon to 4pm and find out how they can get involved to make positive change in Gaza and the West Bank.