Byron tourism operators have been encouraged to take advantage of Tourism Australia’s millions of social media followers.
They have also been that direct flights from China could provide a major boost for the region.
The operators were taking part in a ‘Destination Byron Tourism Symposium’, which took place at The Farm, and later at the Byron Beach Café on Friday.
Destination Byron president Cameron Arnold said the symposium was ‘a resounding success’.
“It’s important to come together and share,’ Mr Arnold said.
‘The Byron tourism industry is faced with unique challenges and we can do so much more by working together.
‘I think especially for smaller operators events like these can provide a leg-up. They open doors that are hard to access when you work in isolation.
‘We become more aware of what’s happening on a national scale and how that impacts on our destination.’
Tourism Australia’s Glen Davis told operators that Chinese visitors could add to the mix of tourists now visiting Byron, while Tamara Morris, communications manager for the Gold Coast 2018 Commonwealth Games, said Byron operators could benefit from the thousands of visitors who will be attending the event.
As part of the symposium, Delta Kay was joined by Uncle Pete and Nigel for a Welcome to Country at the Byron Beach Café event, which saw operators including Ilias the Greek, Jeremy Holmes from Elements of Byron, Pam Brook and Serena Adams from Let’s Go Surfing dancing as brolgas, kangaroos and emus.
Meanwhile, Destination Byron is calling for applications for anyone interested in joining its board.
Anybody interested in being a part of the team should contact Renae Weller [email protected]
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