The Byron Bay Surf Festival has partnered with Patagonia again this year and has just announced its two flagship events they will be presenting to 2017’s surf-culture-loving crowds. These events have been packed out in previous years so get in quickly to secure a ticket via the Byron Bay Community Centre booking page.
Meet and hear personal anecdotes from surfing champions, environmental activists and industry pioneers and engage with a passionate community by being a part of thought-provoking discussions.
The first is ‘Reimagining the Surf Industry’. To many, the simple act of going surfing and the multi-billion-dollar surf industry that has sprung up around it are fundamentally at odds. With the surf industry in a time of change, a panel of surfers and entrepreneurs will discuss how the industry can better reflect what surfing is all about. The second panel is titled ‘Grassroots Activists’ and is an afternoon spent with some of Australia’s leading global and grassroots activists, who will discuss what being an activist today means, and the skills and tools needed to run successful campaigns both big and small. All attendees will receive the Tools for Grassroots Activists book in which Patagonia has distilled the best wisdom and advice for any organisation or individual looking to run a campaign.
It’s the ethical drive of Patagonia that delighted Byron Bay Surf Festival when they became event partners. ‘These guys take initiative in their workplace to make changes in the real world by donating their time, energy and one per cent of sales annually to the preservation and restoration of the natural environment. Since 1985, the ‘Double Down’ campaign has totalled $78 million in cash and kind to small, grassroots environmental groups all over the world.
Isn’t that amazing?!
Their ‘Worn Wear’ campaign raises awareness about the life cycle of clothing items, how they push for humane working conditions through the supply chain, or how they give their employees the chance to do activism work all around the world.’
For more info go to www.byronbaysurffestival.com.au.
