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Byron Shire
February 25, 2021

State Govt chips in $300,000 for tourism after floods

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New premier Gladys Berejiklian. Photo Crikey
New premier Gladys Berejiklian. Photo Crikey

The NSW Government today announced a dedicated Flood Recovery Support Program worth $300,000 to help drive visitors back to the NSW North Coast this Spring.

Premier Gladys Berejiklian and Minister for Tourism and Major Events Adam Marshall were in Lismore to make the announcement and said the NSW Government is doing everything it can to assist the North Coast tourism industry following the devastating floods in March.

“I’m very pleased to announce the NSW Government will be delivering a Flood Recovery Support Program,” Ms Berejilklian said.

“The funds will go towards a marketing campaign which will send a clear message that the North Coast is open for business.”

Mr Marshall said the NSW Government’s campaign was designed to have a significant impact on local tourism.

“The funding program will include new marketing initiatives, an extensive digital and social media program, media familiarisations as well as industry partnerships with HotelsCombined, Webjet, Stayz and National Geographic,” Mr Marshall said.

Member for Lismore Thomas George, who joined the Premier and Minister Marshall, said the Flood Recovery Support Program follows the announcement of the exclusive Barbarians Rugby match.

“With the Barbarians taking on a Classic Wallabies and National Rugby Championship select side this October, this event will provide a strong boost to the local economy and further showcase regional NSW’s number one destination,” he said.

Member for Tweed Geoff Provest, said the campaign will help grab the attention of those wanting to book a short break or longer holiday.

“Our region is back on its feet. We want to make sure that every bed in every hotel is on the bookings radar over the coming Spring period.”
The support and promotional package will run until September 2017.


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2 COMMENTS

  1. This $300,000 is being channelled into Tourism, not housing those who have lost their homes in the flood?

    Lismore MP Thomas George has his former Sydney apartment listed on Land & Environment Court Orders with Penal Notice – (short-term letting). He was a member of a “Team” which sought to ‘hunt down and sue’ those who questioned his “Illegal Use of Premises”. MP Geoff Provest, member of the Parliamentary Inquiry into the adequacy of legislation covering short term letting in NSW: “Short-term letting is here to stay”…repeated, repeated, repeated. And now:

    “The funding program will include new marketing initiatives, an extensive digital and social media program, media familiarisations as well as industry partnerships with HotelsCombined, Webjet, Stayz and National Geographic.”

    North Coast Residents are asking: “Is the NSW Government in partnership with Stayz and other short-term rental operators?”

  2. Well, sure sounds like this fund will be wasted on frippery.
    Any local can plainly see the north coast is far from “back on its feet”. The roads are only marginally operational, with numerous landslides and huge,dangerous pot- holes, not to mention the numerous collapsed businesses that no amount of “marketing ” will resurrect.
    We can all hope for a boof-head led recovery with Wallabies and Barbarians all fighting for our benefit.
    I suppose It is more probable than the authorities suddenly becoming effective or even pro-active in planning for these foreseeable disasters.
    There is no thought of Government supplying some of those $16 Billion that they donated to illegal irrigation of cotton , or the vast amounts that can be found for foreign interests generally ,Coal, CSG etc.,,,,But hey, what can you expect when most of your politicians and half of the population
    owes their allegiance overseas ?
    G”)

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