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Byron Shire
February 4, 2023

Sexist ads in The Echo

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The ad titled Harley, Hotties and Hammers (Echo, March 7) was a very odd way for The Echo to celebrate International Women’s Day last week. The image of a faceless woman with a partly unbuttoned fly looked more like soft-porn from the 1970s, rather than community advertising in the age of #MeToo.

For the record, I’m one of The Echo’s biggest fans, even working as a front-line drudge a few years back. In general, I think this internationally unique paper enhances and helps create what’s best in our community.

I’m unsure if there are laws that pressure the Echo to accept any advertisements, sexist or otherwise. But I’m certain if The Echo announced it would no longer run advertising images that demean women, or men, the paper would receive overwhelming community support.


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