23.9 C
Byron Shire
April 15, 2024

Ballina ready for business

Latest News

Highway crash heading north from Byron

A crash on the Pacific Motorway heading north from the Byron Shire on Monday morning reduced traffic to a single lane around 11am.

Other News

Local triathletes triumph at Kingscliff

After a strong showing at the Kingscliff triathlon in late March the Byron Tri Club has extended its lead in the north coast triathlon league with just two races to go for the season.

The Indigenous Literacy Foundation wins major international prize

Australia's Indigenous Literacy Foundation is the 2024 recipient of the Astrid Lindgren Memorial Award for children’s literature – a global award given annually to a person or organisation for their outstanding contribution to children’s and young adult literature.

Mass tree-planting planned for Bruns River in Mullum

More than five thousand native plants are to be planted along Brunswick River banks in Mullumbimby.

How should the rules around ‘zombie’ developments be improved?

For the North Coast ‘legacy’ or ‘zombie developments’ have been an ongoing issue with many locals aware of, and part of, community opposition to developments like Iron Gates at Evans Head which the community has been fighting against for more than 30 years. 

Friends of the Earth welcome Toondah decision

Friends of the Earth Australia is welcoming the draft decision by Federal Environment Minister Tanya Plibersek to save an important Queensland wetland from inappropriate development.

Bangalow retaining wall damage

The wall supporting the western end of Deacon Street has failed – opposite the Roman Catholic Church. Fortunately, this...

Ballina Council’s Team Leader Visitor Services, Alicia Wallace, speaks at the launch. Photo David Lowe.

A large group gathered at Lennox Head Cultural Centre this week for the launch of Business Events Boost, a new initiative to promote Ballina as a working destination.

Following the coronavirus pandemic, Ballina Shire Council is keen to stimulate demand for domestic business events, to help the region’s industries recover.

A new website along with videos have been produced to attract business event bookings to the Ballina Shire, with a series of virtual site visits to showcase the selection of venues available.

Aimed directly at the business event buyer, the latest video shows the experiences to be enjoyed in the Ballina coast and hinterland. Council says the website is a ‘One Stop Shop’ showcasing local businesses and the services offered.

Mid-week opportunities

Alicia Wallace, Team Leader Visitor Services said, ‘Council identified an opportunity to entice business events to the region mid-week, when accommodation and venues are generally quiet.

‘Bringing bookings here during the week will assist local businesses to stabilise their operations and improve job prospects for their staff,’ she said.

Ballina Byron Gateway Airport Manager Julie Stewart speaking at the launch. Photo David Lowe.

Ballina Council says the associated economic benefits flow on to the region, as business events bring group bookings to local restaurants, caterers, transport and tour operators, with conference delegates tending to spend money by shopping and enjoying what’s on offer while they’re here on business.

Ballina weathers the storm

Ballina Byron Gateway Airport Manager Julie Stewart also spoke at the launch.

Her presentation showed the surprising resilience of the local airport since COVID compared to other air destinations, with visitor numbers to and from major centres and other regional areas all showing increased demand, and carriers adding new services.

Ballina Mayor David Wright speaking at the launch. Photo David Lowe.

Mayor David Wright said business events were a vital part of Ballina’s long term resilience and sustainability.

‘All levels of government are working hard to get the business sector back on its feet,’ he said, noting that business events pre-COVID were worth $38bn per year to the national economy.

Claire and Evan Harding from the multi-award winning local business Barefruit Marketing shared their journey through COVID, and explained how marketing strategies have adapted in response to marketplace changes, offering tips to local businesses to maximise their all-important digital presence.

Evan Harding from Barefruit Marketing speaks at the launch event. Photo David Lowe.

Ballina Council is also offering networking and other assistance to local businesses who wish to take advantage of new opportunities from working visitors.

The new video has been designed so it can be embedded on promotional websites and emails.

Natural beauty and relaxed lifestyle

‘Ballina Shire offers natural beauty, it’s easy to get here and we have a relaxed lifestyle that’s appealing to corporates,’ said Ballina’s Council’s Alicia Wallace.

‘These customers also like to support social enterprise and give back to regional communities. Business events can really benefit the entire Ballina Shire on so many levels. We are a safe destination and market ready for business events,’ said Ms Wallace.

The new promotional video for Ballina as a business destination is below:


More stories about Ballina Shire Council:

Short stay accommodation saga at Ballina Council

The last Ballina Council meeting saw a straightforward request from staff for more information about the short term rental accommodation situation in the shire (as it relates to NSW government policy) turn into an elaborate saga.

2

Ballina argues about Australia Day, again

The last meeting of the Ballina Shire Council saw another rancorous discussion about whether the local community awards ceremony should coincide with Australia Day.

0

Lennox shed restoration a victory for community

Long-time campaigners for the salvation of the historic Lennox Head shed/pavilion are very happy with the final result of the restoration and improvement works, recently delivered by Ballina Shire Council.

0

Ballina burnout workshops to support local community

The Northern Rivers community will have an opportunity to learn from leading burnout experts across March and April in a series of free workshops presented by Ballina Shire Council.

3

No changes to parking time limits in Ballina CBD but angled...

Car parking time limits in Ballina’s town centre are to remain as they are after local councillors voted against changes in response to public feedback.

0


Support The Echo

Keeping the community together and the community voice loud and clear is what The Echo is about. More than ever we need your help to keep this voice alive and thriving in the community.

Like all businesses we are struggling to keep food on the table of all our local and hard working journalists, artists, sales, delivery and drudges who keep the news coming out to you both in the newspaper and online. If you can spare a few dollars a week – or maybe more – we would appreciate all the support you are able to give to keep the voice of independent, local journalism alive.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Mass tree-planting planned for Bruns River in Mullum

More than five thousand native plants are to be planted along Brunswick River banks in Mullumbimby.

Who is our next GG?

Sam Mostyn has been announced by Prime Minister Anthony Albanese as Australia's next governor-general. So what sort of woman is she, and why has her appointment sent the right wing media into a tizz?

Byron swimmer airlifted to hospital

A man swimming in Byron Bay on the weekend was airlifted to the Gold Coast University Hospital, rescuers said. 

Woodburn: ute hits, kills pedestrian

A 30-year-old woman walking in Woodburn died on Sunday morning when a teenager driving a ute crashed into her, police said.