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Byron Shire
August 29, 2026

Is Mandy a threat to The Echo’s independence?

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Chaiy Donati is President of the Mullumbimby Brunswick Valley Branch of the ALP. Photo supplied

In the vibrant tapestry of Byron Shire, where the waves crash with as much fervour as local opinions, one figure has loomed larger than life: Mandy Nolan.

Lovable, iconic, and oh-so-familiar, she’s the unofficial mascot of our coastal paradise.

As a child growing up here, I may not have been schooled in the intricacies of local politics, but I certainly knew who Mandy was – and I liked her. Who wouldn’t?

Yet, as the political tide ebbs and flows, our community’s affection for Mandy has faced its own trials, revealing the delicate balance between personal adoration and political disillusionment.

Her metamorphosis from beloved local personality to the helm of the Greens’ political machine raises an eyebrow – or two.

Cynics might argue that she’s now using her soapbox for a personal political advantage… and just like that I’ve become a cynic.

The concept of the Fourth Estate has long embodied journalism’s noble duty to hold power accountable, demanding clear separation.

But can we trust The Echo to uphold this lofty ideal while simultaneously propping up the soapbox queen?

Can they truly assert their role as the unbiased watchdog of local politics while they’re ‘soapboxing’ a figure who has long since traded her independence in pursuit of her quest for political power?

Is it fair to direct this critique solely at The Echo? That the editorial team is willing to print this speaks to its courage and its capacity for self-reflection within our community newspaper – a commendable virtue.

So what of the Greens themselves?

After all, they champion the virtues of free and equal access to political advertising  – noble aspirations indeed!

Yet do they remain steadfast to their principles, or do they trade their ideals for influence?

Enter Mandy’s Soapbox, where that question has been answered. It is no ordinary opinion piece anymore; it’s candidacy in unconvincing disguise, free political advertisement without the pesky obligation of declaration.

With the election looming, her latest column bears the title ‘Volunteering: Just Do It’  – a noble, yet suspiciously timely sentiment, as though preparing us for her inevitable calls to action.

After all, no political candidate can hope to prevail without an army of volunteers.

Major players

Here in Byron Shire, where the Greens are not just a minor party but the major players, it seems Mandy has no intention of stepping back from this potent podium.

For she knows, as we all do, that the line between self-promotion and the promotion of a political candidacy is, in truth, nonexistent.

In an age where corporate forces hold sway over both print and digital media, The Echo remains a rare oasis  – untouched by outside money, free from the invisible hands of distant owners, and rooted in the community it serves.

It stands as a testament to what journalism can be when it resists the pressures of profit-driven, homogenised content.

In the endless churn of online algorithms that push us into neatly-wrapped ideological bubbles, The Echo remains a quiet defiance, offering a range of voices without forcing its readers into predetermined conclusions.

However, when it allows a political candidate to use its pages for free campaigning during an election cycle, it risks compromising that integrity.

The line between journalism and political advertising becomes blurred, with the potential to sway the course of local elections.

Ultimately, politicians should stand on principles, not soapboxes. It’s time for Mandy to step down.

After all, the waves of Byron will keep crashing, but the integrity of our local democracy deserves a little more scrutiny.

If she won’t bid adieu on principle, perhaps The Echo should step up and reclaim its Fourth Estate crown, even if some interpret it as regicide.

And if they do, all the better.

Queens must tumble

Sometimes, queens must tumble for democracy to flourish.

It is perfectly acceptable for us to adore the queen, and yet revel in her downfall; true democrats and republicans alike will grasp the paradox of this love.

And if this does transpire, after 23 years, I trust she will finally say goodbye – and we will thank her for her services and her wicked sense of humour.

Though – I wouldn’t be surprised if she pops back in, after all, as she came to see in 2022, the soapbox sometimes offers a gentler embrace than the ballot box.

♦ Chaiy Donati is the President of the Mullumbimby Brunswick Valley Branch of the ALP. His views are exclusively his own.



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