Summerland Credit Union will close two of its branches on the Northern Rivers next month following a review of its operations.
The credit union took to its website last week to make to announcement, with affected staff at the Alstonville and Ocean Shores branches offered alternative positions within the organisation.
‘After a thorough review of our branch operations we have made the decision to close our Alstonville and Ocean Shores branches on 20th October this year,’ the credit union posted in a statement.
‘There are many factors which have led to this decision; one which has not been taken lightly.
‘We monitor and evaluate the changing banking habits of our customers and have seen a significant reduction in the number of customers utilising these two branches, with an increasing percentage of transactions being performed online, at ATMs, through eftpos and on our Banking app as well as cash transactions being handled by Australia Post through their Bank@Post services.
‘To maintain a relevant and effective branch network, investments are being made in upgrading services in a number of Summerland branches to better meet the changing needs of our customers.
‘We also have mobile lending staff looking after customers who wish to discuss their borrowing need in the Alstonville & Ocean Shores areas.
‘Other Summerland branches are also available for these and other general banking discussions.
‘Summerland continues to assist dozens of local clubs, organisations and community events across the North Coast.
‘We believe in listening to our customers, understanding their needs and adapting how we deliver services to satisfy their current and future needs.’
Summerland Credit Union will continue normal operation of its 11 other branches at Ballina, Bangalow, Casino, Coolangatta, Evans Head, Grafton, Kingscliff, Kyogle, Lismore, Nimbin, and Southern Cross University Lismore.
The closure of Summerland Credit Union at Alstonville follows Westpac’s closure in October 2015 and NAB a year later.
I used the ocean shores branch regularly until I worked out they were charging me $3 per visit. Maybe this has had some bearing on the lack of patronage at the branches?
Alas less and less people do face to face banking these days , or face to face anything for that matter .
What was once a service, has become a luxury, and so, it was charged like one. Our whole world is become less social and the human interface is being costed into obsolescence.
What was once a service, has become a luxury, and so, it was charged like one. Our entire world is become less social and the human interface is being costed into obsolescence.