Westpac Lifesaver Rescue Helicopter has been called in to help with the search for a woman missing near Brunswick Heads since Tuesday (October 16).
Amy Friedman, aged 28, was last seen on a fire trail, south of Brunswick Heads Surf Club, at about 8am that day.
Officers from Tweed/Byron Police District were contacted about 4.45pm on Thursday 18 October 2018, when she failed to return to her campsite.
Police have been told Ms Friedman had been camping in the area with friends. Officers conducted a search for Ms Friedman; however, she was not located.
Her family and police hold serious concerns for her welfare as her disappearance is out of character.
Ms Friedman is described as being of South American appearance, about 170cm tall, with a medium build, brown hair and brown eyes.
Police, with assistance from the local community, are today (Friday 19 October 2018), continuing to search the area for Ms Friedman.
Anyone with information, or who sights Ms Friedman, is urged to contact Crime Stoppers: 1800 333 000 or https://nsw.crimestoppers.com.